精彩书摘:
In Jamaica， a request is most often answered with the statement， "no problem".Further inquiry brings the response that Jamaieans don't have problems， justchallenges. The inability to overcome challenges or finding alternative solutions invarious situations can stifle company or personal development. This chapter looks atvarious problem-solving methodologies and is meant to assist the reader with a rangeof activities， enhance problem solving skills and hence find better solutions.
Unfortunately， many educational systems around the world promote thememorization of facts and data instead of the ability to solve problems in a creativemanner. Creative problem solving is the basis for all the innovation that has occurredover the centuries. For example， the development of the printing press solved the problem o{ getting information reproduced more efficiently. This assisted in solving the challenge of communicating with many people over a vast region， the development of uniform educational materials， and the quick sharing of news.
The parable of the range is a great example of creative problem solving. There were two friends that wanted an orange to prepare something. However， there was only one orange available for their use. So the two friends started to discuss who should have the orange. Both insisted they needed a whole orange， and cutting it in half would not do. After a while a third person came by and sought to help the friends resolve the problem. He asked how each of the friends would use the orange. The first one said he needed the entire rind of the orange for making a cake. The other one indicated he needed all the iuice for making a beverage. It was determined that the entire orange could be shared by peeling it. One person would have all the rind he needs， the other would have enough juice for his project. By looking further into the situation， a solution that was satisfactory to BOTH parties was found.
There is a range of problem-solving techniques that can be utilized to determine a solution. Each individual can insert their own personal style or preferences to the techniques.
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内容简介：
《国际商务研究性教学设计》用英语编写，共三篇十二章。塑造个人商务素质、解决问题的方法、有效的学习方法、商务图表分析、网络资源搜索、学术研究与写作、演讲技能与方法、出口营销计划、跨国公司分析、进出口交易、企业财务分析、外汇交易。
《国际商务研究性教学设计》可作为教师讲授国际商务（双语）课程的参考书和实践教学的指导书、学生参加研究性学习和用英语学习国际商务知识的参考书，同时也可作为对国际商务和英语感兴趣人士的阅读书籍。
目录：
Part I Research Qualification Cultivation
Chapter One Developing Business Personality
I. Changing roles and responsibilities of business schools
II. Students' responsibilities in professional development
III. The business personality
IV. Creative activities to develop your business personality
V. Conclusions
References
Chapter Two Problem-Solving Methodology
I. Personal / cultural differences
II. Universal approach
1. Problem-solving scenario
2. Seeking out and defining the problem： 5 whys
3. Identifying alternative solutions
4. Evaluation and choosing the appropriate alternative
5. Implementation
6. Monitor and control outcomes
III. Barriers to problem-solving
1. Heuristics
2. Procrastination
3. Dissonance reduction
4. Decision confirmation
5. Defensive avoidance
6. Incrementalizing
7. Conservative information analysis
8. Groupthink
9. Time and cost constraints
IV. Utilization of exercises
1. Five-square configuration
2. Nine dots
3. Exercise solutions
References
Chapter Three Efficient Learning Style
I. Leaning styles
1. Visual learning
2. Auditory learning
3. Kinesthetic （Experience） learning
II. Study preparation
1. My method of study
2. Additional methods of studying
Ill. Presentation in English
1. How to format and present a presentation
2. How to prepare a presentation
IV. Practicing English
1. Speak English with your friends
2. Watch the entire show or movie in English
3. Make friends with any English speaking students on campus
4. Practice writing and reading comprehension on line
V. How to prepare for life abroad
1. Cultural differences
2. How to succeed in America
VI. Certified Global Business Professional （CGBP） exam
1. What is CGBP
2. The benefits of CGBP
References
Part II Research Technique Approach
Chapter Four Business Graph Analysis
I. Why make a graph analysis
II. Types of graphs
1. A bar graph
2. A pie graph
3. A curve graph
4. A table
Part III Research in Business Cycle
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