新手学外贸英语一本通

这是一本全面介绍外贸从业过程中英语应用相关知识的书籍。全书共9章，主要包括4个部分的英语应用，第一部分为外贸营销、商务往来以及合作形式，第二部分为业务洽谈、外贸协商以及商品报关，第三部分为外贸后续事项以及风险与纷争，第四部分为人际关系拓展相关内容。

本书从具体的外贸业务角度而编写，从实际出发，通过常用词汇和情境实例，展示在外贸实战中zui实用的英语对话和邮件往来等知识。帮助外贸从业人员在短时间内迅速提升与客户的英文交流能力，从而能更好地应对国际贸易的各个环节。

CHAPTER01外贸营销TradeMarketing
PART1营销话题MarketingTopics/2
Unit1市场调查MarketingSurveys/2
Unit2广告营销AdvertisingMarketing/4
Unit3促销活动PromotionalEvents/7
PART2开发客户SeekingforCustomers/9
Unit1开发信SalesMail/9
Unit2信函来往BusinessLetter/12
Unit3电话沟通TelephoneCommunication/15
PART3参加展会TradeFair/18
Unit1展位相关AboutBooth/18
Unit2接待客户CustomerServices/22
Unit3会后跟进ContactAfterFair/26

CHAPTER02商务往来DoingBusiness
PART1预约会面AboutVisit/30
Unit1要求会面DemandinganAppointment/30
Unit2安排会面ArranginganAppointment/34
PART2外宾接待ReceivingCustomers/37
Unit1商务签证邀请函VisaInvitationLetter/37
Unit2迎接客户PickingupCustomers/39
Unit3商务参观BusinessVisit/42
Unit4商务会餐BusinessDinner/46
Unit5安排活动ArrangingActivities/50
Unit6机场道别Seeingoff/52
PART3商务出差BusinessTravel/54
Unit1入境手续EntryFormalities/54
Unit2飞机旅程AirTravel/57
Unit3安排住宿ArrangingAccommodations/62
Unit4交通出行Transportation/66
PART4日常通知DailyAotification/69
Unit1公司变动通知CompanyChangeInformed/69
Unit2职务调整通知PositionAdjustmentInformed/73

CHAPTER03合作形式FormsofCooperation
PART1合作Cooperation/78
Unit1合资经营JointVenture/78
Unit2合并收购Mergers＆Acquisitions/81
Unit3技术转让TechnologyTransfer/83
PART2代理Agent/87
Unit1申请代理ApplyingforAgency/87
Unit2拒绝代理RefusinganAgent/89
Unit3代理协商AgencyConsultations/92
Unit4任命代理AppointinganAgent/95
PART3贸易Trade/97
Unit1加工和组装贸易ProcessingandAssemblingTrade/97
Unit2其他贸易形式OtherFormsofTrade/101
Unit3招标与投标BiddingandTendering/108

CHAPTER04业务洽谈TradeNegotiations
PART1询盘与报盘InquiryandOffer/112
Unit1询盘处理DealingwithInquiries/112
Unit2报盘处理DealingwithOffers/115
Unit3介绍产品RecommendingProducts/119
PART2还盘Counteroffer/123
Unit1还盘处理DealingwithCounteroffers/123
Unit2价格谈判PriceNegotiations/130
Unit3新的价目单ARenewedPriceList/133
PART3订货与确认OrderandConfirmation/136
Unit1样品准备SamplePreparation/136
Unit2订单处理DealingwithOrders/143
Unit3要求佣金AskingforaCommission/152
Unit4要求折扣AskingforaDiscount/155

CHAPTER05外贸协商BusinessNegotiations
PART1客户会议CustomerMeeting/160
Unit1会前准备MeetingPreparations/160
Unit2会议环节MeetingSessions/163
PART2商定条款ItemsNegotiations/168
Unit1运输方式DeliveryMethodsNegotiation/168
Unit2交货期限ConsignmentTimeNegotiation/172
Unit3包装方式PackingMethodsNegotiation/174
Unit4保险条款InsuranceTermsNegotiation/176
Unit5付款方式PaymentTermsNegotiation/178
PART3合同事务AboutContract/181
Unit1合同评审ContractReview/181
Unit2签订合同SigningaContract/184
Unit3终止合同TerminatingaContract/186

CHAPTER06商品报关DeclarationofGoods
PART1生产Production/190
Unit1生产阶段ProductionStage/190
Unit2生产问题ProductionProblems/193
PART2商品检验CommodityInspection/197
Unit1商检讨论InspectionNegotiation/197
Unit2商检程序InspectionProcedures/200
Unit3检验争议DiscrepancyaboutInspection/203
PART3海关通关CustomsClearance/206
Unit1通关讨论CustomsClearanceNegotiation/206
Unit2报关资料DeclarationDocuments/209
Unit3海关问询QuestioningattheCustoms/212
PART4装运和交货ShipmentandDelivery/215
Unit1装运指示ShipmentInstructions/215
Unit2装运问题ShipmentProblems/218
Unit3装运和交货通知ShipmentandDeliveryNote/221

CHAPTER07后续事项After-sale
PART1关于支付AboutPayment/226
Unit1支付结算PaymentClearing/226
Unit2催款PaymentReminder/231
Unit3付款错误PaymentingError/235
Unit4确认收到款项PaymentConfirm/238
PART2售后跟进After-saleService/240
Unit1询问情况InquiringAbouttheSituation/240
Unit2优化产品OptimizingProducts/243
Unit3交换信息ExchangedInformation/245
Unit4推荐新产品PromotingNewProducts/248

CHAPTER08风险与纷争RiskandDispute
PART1保险Insurance/252
Unit1保险类别InsuranceCoverage/252
Unit2保险费率PremiumRates/255
Unit3投保ToInsure/258
Unit4赔偿Compensation/260
PART2投诉Complaints/263
Unit1进行投诉FileaComplaints/263
Unit2处理Solutions/266
PART3索赔Claim/270
Unit1提出索赔CompensationClaim/270
Unit2赔付方式CompensationMethods/273

CHAPTER09人际关系拓展EstablishingHumanRelations
PART1私人交往PersonalAffairs/280
Unit1节日问候FestivalGreetings/280
Unit2赠送礼物PresentingGifts/284
PART2私下交流PrivateConversation/287
Unit1祝贺与安慰CongratulationsandConsolations/287
Unit2请教与感谢RequestsandThanks/291