跨境电商英语口语实例大全

本书专门针对从事跨境电商行业的人员，将跨境交易中需要用到的英语知识和口语交流要点，通过不同的交易场景展现出来。全书共7章，主要包括三个部分：部分展示了B2C模式售前、售中、售后及商铺营销的口语交流，第二部分展示了B2B交易线上和线下交流两种形式，第三部分展示了客户反馈的不同处理方式。

本书通过中英双语展示实际情景，对读者来说很有代入感。通过情景对话学习常用例句和常用短语，顺便提高单词量，一举四得，一气呵成。本书适合所有想要从事跨境电商工作的人员，希望通过本书的学习，读者能顺利地与国外客户进行线上和线下的交流，使交易更加得心应手。

CHAPTER 01 售前交流Pre-sale Communication
PART 1-1 网络商店The E-shop /2
UNIT 01 了解商铺The Information of Store /2
UNIT 02 店家不在线Not Online /6
UNIT 03 询问产品Asking about Products /9
UNIT 04 商品限购Limits on Purchases /13
UNIT 05 产品已下架The Goods has been taken down /17

PART 1-2 进行议价Negotiating about the Price /20
UNIT 01 讨价还价Bargain over the products /20
UNIT 02 商品折扣Discount for this Commodity /23
UNIT 03 促销活动Sales Promotion /26
UNIT 04 零售和批发Retail and Wholesale /30

CHAPTER 02 售中交流On-sale Communication
PART 2-1 下订单Placing Order /34
UNIT 01 店内选品In-store Selection /34
UNIT 02 库存状况Inventory Situation /37
UNIT 03 特殊要求Specific Needs /42
UNIT 04 在线订购Online Ordering /45

PART 2-2 支付管理Payment Management /49
UNIT 01 价格调整Adjust the Price /49
UNIT 02 介绍付款程序Introducing the Payment Procedure /52
UNIT 03 介绍退款条件Introducing Refund Conditions /55
UNIT 04 介绍退款程序Introducing the Refund Procedure /58
UNIT 05 定期付款Scheduled Payment /61

PART 2-3 出货管理Delivery Order Management /64
UNIT 01 产品包装Packing of Products /64
UNIT 02 提醒买家已发货Reminding the Buyer of the Ship Date /67

PART 2-4 物流选择The Logistics Selection /70
UNIT 01 邮政物流Post Logistics /70
UNIT 02 商业快递Commercial Express Delivery /73
UNIT 03 专线物流Special Line Logistics /76
UNIT 04 跟踪交付状态Following the Delivery Situations /79

CHAPTER 03 售后交流After-sale Communication
PART 3-1 售后服务After-sale Service /84
UNIT 01 维修服务Maintenance Service /84
UNIT 02 无条件退货Returning Goods Unconditionally /87

PART 3-2 特殊情况Special Situation /90
UNIT 01 延迟发货Delaying the Delivery /90
UNIT 02 不可抗力The Force Majeure /93
UNIT 03 客户要求改地址Customers Requests of changing Address /95
UNIT 04 取消订单Canceling the Order /98
UNIT 05 拒绝退款Refusing to a Refund /101

CHAPTER 04 商铺营销Net-Shop Marketing
PART 4-1 营销活动Marketing Activities /106
UNIT 01 推广策略Promotion Strategy /106
UNIT 02 商家促销Merchants' Launched Promotions /109
UNIT 03 节日促销Holiday promotion /111
UNIT 04 品牌营销Brand Marketing /114

PART 4-2 产品管理Product Management /117
UNIT 01 产品发布Product Releasing /117
UNIT 02 选择产品Product Selection /119
UNIT 03 处理劣质品Disposal of Inferior Products /122

CHAPTER 05 B2B 交易Business-to-Business Trade
PART 5-1 线上交流Online Communication /126
UNIT 01 讨论产品细节Discussing the Product Details /126
UNIT 02 价格讨论The Price Discussion /129
UNIT 03 运输方式Modes of Transport /132

PART 5-2 邮件交流E-mail Communication /135
UNIT 01 询盘The Inquiry /135
UNIT 02 报盘The Offer /138
UNIT 03 还盘Counter Offer /141
UNIT 04 订购Ordering Goods /144
UNIT 05 包装要求Packing Requirements /148
UNIT 06 赔偿损失Compensation for Loss /151
UNIT 07 赔付方案Compensation Proposal /154
UNIT 08 投保一切险To Cover All Risks /157
UNIT 09 节日问候Holiday Greetings /161
UNIT 10 推荐新品Recommending New Products /163
UNIT 11 祝贺与感谢 Congratulations and Thanks /165

CHAPTER 06 线下交流Offline Communication
PART 6-1 接待客户Reception of Clients /172
UNIT 01 预约安排Appointment Arrangement /172
UNIT 02 参观产品展示室Visiting the Product Showroom /175

PART 6-2 合作形式The Format of Co-operation /179
UNIT 01 合资经营Joint Venture /179
UNIT 02 技术转让Technology Transfer /182
UNIT 03 补偿贸易Compensation Trade /185

PART 6-3 商务谈判Business Negotiation /188
UNIT 01 要求佣金Asking for the Commission /188
UNIT 02 客户会议Customer Meeting /191
UNIT 03 签订合同Sign a Contract /195

CHAPTER 07 客户反馈与纠纷Customer Feedback and Disputes
PART 7-1 客户差评Negative Feedback /200
UNIT 01 邀请客户反馈Inviting Customer Feedback /200
UNIT 02 物流慢Logistics is too Slow /203
UNIT 03 服务态度差Poor Service Attitude /206
UNIT 04 处理中差评Disposal of Neutral and Negative Comment /209

PART 7-2 产生纠纷Give Rise to a Dispute /212
UNIT 01 质量问题Quality Problems /212
UNIT 02 弄错货物Misplaced Goods /215
UNIT 03 货物破损The Goods is Damaged /218
UNIT 04 退货Sales' Returning /222