精彩书摘:
《中国公民出境(城市)旅游消费市场调查报告(2015-2016 英文版)》:
他们的旅游特征有哪些 中国游客出境旅游同时兼顾多个目的。旅游/观光、休闲/度假是中国游客出境旅游的主要目的,其次是购物与享受美食。对于部分频繁出境旅游的游客而言,出境旅游已成为一种习惯,是必要的生活补充和调节,特别是50后和60后游客。 贴士: 1.女性游客更多为了旅游/观光、休闲聚会/度假、购物和享受美食,男性游客更多为了商务会议/公务活动、考察学校。 2.60后游客更多为了旅游/观光,70后、80后游客更多为了休闲/度假和购物,90后游客更多为了修学/游学/考察学校。 3.月收入超过10000元人民币的游客、出境旅游频繁的游客更多为了休闲/度假。 4.相较于整体,前往日韩城市的中国游客更多为了旅游/观光、休闲/度假、购物和享受美食;前往东南亚城市的中国游客更多为了休闲/度假、商务会议/公务活动、美食和特殊兴趣;前往非洲城市的中国游客更多为了特殊兴趣、商务会议/公务活动。
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内容简介:
《中国公民出境(城市)旅游消费市场调查报告(2015-2016 英文版)》讲述的是世界旅游城市联合会(WTCF)自2014年开始,每年按时发布中国公民出境(城市)旅游消费市场调查,已历三载。此报告通过多视角、多维度的消费者调查,把握中国出境旅游市场的发展趋势,系统全面地归纳和展现中国出境游客的消费习惯与行为以及发生的变化,为广大会员城市和机构会员提供有益于市场运作和服务改进、了解中国出境游客的相应参考。
目录:
Preface
I Development Overview of International Tourism and China's Outbound Tourism
Development overview of international tourism development in 20l5
Development overview of China's outbound tourism in 20l5
II Characteristics of Chinese Outbound Tourist Groups
Where are they from
Where have they been
Where will they go in the future
What are their cultural characteristics
What are their tourism characteristics
Ill Overseas Tourism Behaviors and Habits of Chinese Tourists
Before the travel
During the travel
After the travel
IV Demands of Chinese Tourists for Overseas Tourism
Information inquiry
Visa processing
Dining
Accommodation
Transportation
Touring
Shopping
Entertainment
Payment methods
V How to Attract Chinese Outbound Tourists
What existing factors are attractive to them
What are their concerns before travel
How to attract them
VI Interests of Chinese Outbound Tourists in Theme Tourism
Interests of Chinese outbound tourists in theme tourism
Interests of Chinese outbound tourist in cruise tourism
Who are interested in such theme tourism
VII Exploratory Research on Development Changes of China's Tourism Industries
VIII Suggestions for Overseas Tourism Cities and Relevant Tourism Agencies
Appendix Questionnaire Used for the Survey
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