中国旅游市场：前沿理论与实证案例（英文版）

　　随着国际化背景下中国旅游市场的迅速发展，旅游市场的科学技术含量越来越高，对全球旅游人才素质的要求也越来越高。中国已成为全球的出境旅游客源国与旅游消费国，为了适应全球化旅游市场对国际化旅游人才的需求，很有必要编写具有中国旅游市场特色的高等院校全英文教材。《中国旅游市场：前沿理论与实证案例（英文版）》分别论述了中国出境旅游特征、旅游行为、西部旅游、旅游动机、海峡两岸旅游、民俗旅游、文化旅游、产业旅游等旅游市场的前沿理论和案例，同时将理论综述与实证案例相结合、定性研究与定量研究相结合，注重培养学生理论研究与实践案例相结合的综合素质与应用能力，以及分析问题和解决问题的战略决策能力，努力使学生尽快成长为知识面广、适应性快、专业性强、应用性广的复合型高层管理与专业人才。
　　《中国旅游市场：前沿理论与实证案例（英文版）》适用于旅游高等和高职院校的大中专学生、研究生、旅游企业和政府旅游机构的中高层管理者及旅游爱好者。

Preface
Chapter One A Study of the Development Features of the Chinese Outbound Tourism Market
1．1 Background of the study of the Chinese outbound tourist market
1．2 Development features of the Chinese outbound tourism market
1．3 Affected factors of the Chinese outbound tourism market
1．4 Characteristics of the Chinese outbound tourism market
1．5 Major problems in the market development of Chinese outbound tourism
1．6 Marketing strategies for the development of the Chinese outbound tourism market
References
Discussion Questions

Chapter Two A Study of the Factors Influencing the Overseas Destinations Chosen by Chinese Outbound Pleasure Tourists
2．1 Introduction
2．2 Literature review
2．3 Methodology
2．4 Results
2．5 Conclusions and implications
References
Discussion Questions

Chapter Three A SWOT Analysis and Strategies for Tourism Development in Western China
3．1 Introduction
3．2 Current features of tourism in western China
3．3 A tourism SWOT analysis in western China
3．4 Recommended tourism development strategies
3．5 Conclusions and limitations
References
Discussion Questions

Chapter Four A Study of the Motivations and Preferences of Student Groups from Asian Areas Majoring in Hospitality and Tourism Management Programs
4．1 Introduction
4．2 Literature review
4．3 Methods
4．4 Results
4．5 Conclusions and discussion
References
Discussion Questions

Chapter Five A Study of the Contribution of Tourism to Promoting Reconciliation and Peace between Mainland China and Taiwan China
5．1 Introduction
5．2 Tourist flows between Mainland China and Taiwan China
5．3 Political and economic development between Mainland China and Taiwan China
5．4 Problems of current tourism flows between Mainland China and Taiwan China
5．5 Strategies for activating tourism cooperation between Mainland China and Taiwan China
5．6 Conclusions and discussion
References
Discussion Questions

Chapter Six A Study of Tourists' Perceptions towards Xinjiang： Cultural Tourism Risks of Western China Based on Crisis Management
6．1 Introduction
6．2 Literature review
6．3 Data sources
6．4 Results
6．5 Conclusions
References
Discussion Questions

Chapter Seven A Study of Tourists' Perceptions， Satisfaction and Behaviors：Ethnic Chinese Cultural Tourism Destinations from the Perspective of the Tourist Experience
7．1 Introduction
7．2 Research background and literature review
7．3 Methodology
7．4 Results
7．5 Discussion and conclusions
References
Discussion Questions

Chapter Eight A Study of Chinese Intended Travel to Japan Based on the Multidimensional Interactive Decision Tree Model： A Case Study of Domestic Residents after the Diaoyu Island Political Crisis
8．1 Introduction
8．2 Literature review
8．3 Methodology
8．4 Data analyses
8．5 Conclusions
References
Discussion Questions

Chapter Nine A Study of People's Perceptions of the Social Impacts of the Beijing Olympic Games before and after 2008
9．1 Introduction
9．2 Literature review
9．4 Methodology
9．5 Data sources
9．6 Research results
9．7 Conclusions
References
Discussion Questions